Last Updated: 21 September 2026
Name (first name, last name, maiden name), phone number, email address, postal address
Identity details such as date of birth and government ID (where required)
Vehicle purchase details (including but not limited to motorcycle model, vehicle registration state/city Vehicle Identification Number (VIN), vehicle purchase date, and details of your orders and purchases, including Genuine Motorcycle Accessories (GMA) and Genuine Motorcycle Apparel (GMC)), service history, warranty information such as Roadside Assistance (RSA) status, service history/due date and warranty status
Payment and transaction details (processed securely through authorised partners)
Royal Enfield Account credentials, such as your ID and password
Responses to surveys, feedback forms, complaints and other customer support correspondence
Documents submitted for test rides, vehicle financing/loan enquiries, or promotional offers
Your language preference and preferred communication channel
Device information, IP address, and browser data(for example browser type & version)
Cookies and other tracking technologies used on our website, mobile app and other digital platforms
Website, product and service usage data, and website activity/usage analytics
Mobile app activity, crash logs, and device identifiers
Vehicle location, diagnostics, performance data
Ride statistics and connected-service usage patterns
Alerts, fault codes, maintenance indicators
Booking details for service, repair, or test rides
Delivery and fulfilment information
Customer support interactions handled by authorized partners
Bank account details, bank statements, income proof, insurance policy number and previous loan details, collected when you apply for vehicle financing or an EMI option
Your date of birth is also collected specifically to support loan-related processing
We share limited financial information with banking institutions solely to verify bike-ownership loan/EMI offers on your behalf
Payments are processed securely through our payment gateway partner, for example Razorpay.
To provide, manage, and improve our products and services, including royalenfield.com and royalenfield.store
To process purchases, orders, service bookings and payments
To enable connected-vehicle features and mobile app functionalities, where applicable
To offer customer support and respond to your requests, queries and complaints
To respond more effectively to customer requests and queries, and make our website/app interface more user-friendly
To send service reminders, safety notices, order updates and other important updates
To send marketing/promotional emails, text messages and calls about our products or services, where you have opted in
To create and personalise content, your digital experience and shopping recommendations across Royal Enfield's website, app and other digital platforms
To facilitate website/app navigation and the login process, and avoid duplicate data entry
To enhance the security of our website, app, services and other digital platforms
To track campaign and survey responsiveness, and evaluate page/response rates
To calculate state-specific on-road pricing and route your enquiry to the nearest dealership, using your pincode/postal code
To contact prospective riders promptly, gauge model interest and schedule test rides, using your name and phone number
To send EMI quotations and spec sheets, and follow up with long-term prospective buyers, using your email address
To let our affiliate marketing partners optimise campaigns by understanding lead quality, region-wise and model-wise
To process your date of birth specifically to support loan-related processing, and verify bike-ownership loan/EMI offers with banking institutions and other third parties
To conduct analytics, quality improvement, and internal reporting
To share data with third-party service providers for website management, IT infrastructure, customer service, e-mail delivery and auditing
To comply with legal obligations, audits, and law-enforcement requests
To prevent fraud, misuse, or security incidents
Where consent is required, we obtain it in a clear, specific, and informed manner.
You have the right to withdraw your consent at any time by contacting us at:
Right to Access Information
Right to Correction
Right to Erasure
Right to Grievance Redressal
Right to Nominate
Email- Royal Enfield Privacy Office – privacy.india@royalenfield.com
Authorized Royal Enfield dealers, service centers and financing partners
Advertising & marketing platforms, such as Meta (Facebook/Instagram) and Google, to deliver and measure our digital advertising campaigns
CRM and customer-engagement platforms, such as Salesforce (India/EMEA), our appointed CRM agency in India, and Salesforce CDP (for marketing communications by email, SMS and push notification)
Web analytics providers, such as Google Analytics and Microsoft Clarity, to understand website usage and visitor behaviour
Payment service providers, including Razorpay, our payment gateway partner
Logistics and delivery partners, including Shipdelight, for courier orchestration and order delivery
Banking institutions, for loan/EMI verification
Affiliate marketing partners, to support lead generation and campaign optimisation
Affiliates/Subsidiaries of Eicher Motors Limited, on a need-to-know basis for business operations
IT service providers, cloud hosting partners, and other analytics vendors
Connected-vehicle technology partners, where applicable
Legal, audit, or regulatory authorities, where required by law
Royal Enfield may store your personal data on secure systems hosted by us or authorized service providers.
Appropriate organizational and technical measures are used to ensure the security and integrity of your personal data.
Your personal data may be transferred to trusted third-party partners located outside India.
We ensure that such transfers comply with DPDPA requirements and that adequate protection measures are in place.
For example, our marketing, analytics and CRM technology partners - including Meta, Google, Google Analytics, Microsoft Clarity and Salesforce - may process personal data on servers located outside India.
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or loss.
These include encryption, access controls, secure storage, monitoring, and vendor security assessments.
Grievance Officer
Email -grievance.officer.India@royalenfield.com
Office No. 1111, 11th Floor, Ashoka Estate, Plot No. 24, Barakhamba Road, New Delhi-110001.
We may update this Privacy Notice periodically to reflect legal, operational, or technological changes.
Updated versions will be posted on our website with the date of revision.
Information provided by the chatbot does not constitute legal, technical, or professional advice.
Users should independently verify critical information. Royal Enfield is not responsible for actions taken based on chatbot responses.
Please mail your request on privacy.india@royalenfield.com
